• Subscribe to Our Email Newsletter – Visions of Hope
  • Home
  • Contact Us
WE C Hope
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to Mail
  • About WE C Hope
    • Our Mission, Values, and Goals
    • Our History
    • Daisy and Rati
    • Daisy’s Story
    • Rati’s Story
    • Meet Our Team
    • Chapters and Partners
    • Contact Us
  • Find Hope
    • Rb Overview
      • How the Eye Works
      • Rb Biology
      • Unilateral Rb
      • Bilateral Rb
      • Extraocular Rb
      • Trilateral Rb
      • Genetics
      • Signs & Symptoms
      • Referral & Diagnosis
      • Treatments
      • Care After Treatment
      • Prognosis
      • Glossary
    • Know the Glow
      • Fundal (Red Eye) Reflex and Red-Eye Reduction
      • White Eye Reflex
      • Photo Challenge
      • White Eye and Rb
      • White Eye and Adults
      • PhotoRED Technique
      • Next Steps
      • Examining the Fundal / Red Reflex
    • Medical Care
      • Diagnosis and Staging
      • Genetics
      • A Therapeutic Alliance
      • Medical Procedures
      • Treatment
        • Enucleation
        • Focal Therapy
        • Chemotherapy
        • Radiation Therapy
        • Transplant
        • Side Effects
      • Clinical Research
      • Surviving Hospital
      • International Care
      • End of Treatment
      • End of Life Care
    • Child Life
      • More Than Play
      • Procedure Support
      • Pain Management
      • Special Eyes
      • Psychological Support
    • Living With Rb
      • Children
      • Parents
      • Grandparents
      • School Life
      • Eye Care
      • Bereavement
      • Focus on Hope
    • Family and Friends
    • Through Our Eyes
    • Other Organizations
  • Programs
    • Awareness Campaigns
      • Alphabet of Hope
        • 2025-26 Alphabet – #RbChildLife
        • Previous Alphabets of Hope
      • World Rb Week
      • Gold Ribbon Month
      • International Childhood Cancer Day
    • Rati’s Challenge
      • Retinoblastoma in LMICs
      • Kenya National Rb Strategy
      • Early Detection
      • Child Life & Family Support
      • In Memory of Jayne and Bella
    • One Rb World
      • Best Practice Guidelines
      • One Rb World Map
      • Global Research Community
      • One Rb World Conference
    • Supporting Families
      • Retinoblastoma Information
      • Help for Individual Families
      • Social Media Groups
      • Virtual Events
      • USA Family Days
      • Family Focus at One Rb World
  • Events
    • Fundraising Events
    • Rb Family Days & Weekends
    • One Rb World Conference
    • Save The Date
    • Recent Events
  • One Rb World
    • About the Conference
    • View Past Sessions
    • One Rb World 2026
    • One Rb World 2024
    • One Rb World 2021
    • One Rb World 2020
    • One Rb World 2017
  • Give Hope
    • How Your Money Helps
    • My Story
    • Donate
      • Donate Online Now
      • Donate by Post
      • In Kind Gifts
      • Leave a Legacy
    • Fundraise
      • Create a Fundraising Page
      • WE C Hope Merch
      • Hold Your Own Event
      • WE C Hope Events
      • Sporting Challenges
      • Overseas Challenges
      • Corporate Partnerships
    • Volunteer
      • Volunteer Opportunities
  • News & Media
    • WE C Hope Blog
    • Visions of Hope eNews
    • Media Resources
  • Chapters & Partners
    • Canada
    • UK
    • USA
    • Kenya – Partner
  • Donate
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
You are here: Home1 / About WE C Hope2 / Our Mission, Values, and Goals
Daisy

Give hope - DONATE NOW!

Inspired by

Daisy and Rati

Our Mission, Values, and Goals

Every two hours, another child dies from curable eye cancer.

More than 10 children every single day.

Retinoblastoma (Rb) is the most common eye cancer of early childhood, affecting one or both eyes. Usually forming in the first two years of life, some babies are born with cancer already growing.

Cure is above 98% in high-income countries, where most research takes place and the focus is saving sight.  Most children with retinoblastoma live in low- and middle-income countries, where awareness and access to timely, appropriate medical care is limited.  These discrepancies have led to a global survival rate estimated to be less than 40%.

Rati and her mother

Rb has lifelong impacts including sight loss, increased risk of second primary cancers, and risk of their children also having eye cancer.

Low awareness, difficulty accessing to specialist care and tailored support, and limited research globally leads to preventable stress and trauma, and suboptimal outcomes for many children, adult survivors, and families.

Thousands of curable children and adult survivors die each year.

Everyone deserves the best opportunities to overcome cancer, and to have a good quality of life during treatment, beyond cure, and when cure is not possible.

World Eye Cancer Hope helps improve early diagnosis, advance medical care, and meet the unique needs of affected families and survivors worldwide.

Our Mission

World Eye Cancer Hope (WE C Hope) is committed to raising awareness and education around early diagnosis of retinoblastoma (Rb). We advocate for timely access to treatment, evidence-based care, and tailored psychosocial support for affected children, adult survivors, their families and healthcare providers around the world.

We achieve this by:

Educating the public and healthcare workers about retinoblastoma and second primary cancers to achieve early detection, timely diagnosis, and rapid referral to specialist care.
Establishing family support programs that provide patients, families, and survivors a space to connect through online communities, events, and the One Retinoblastoma World conference.
Empowering families, survivors, researchers, the global eye care and cancer communities, the imaging industry, and policymakers to develop sustainable, high-quality, evidence-based, patient-centered care.

Our Values

The Patient First: We prioritize the lifelong wellbeing and quality of care for every child, survivor, and family affected by retinoblastoma.

Excellence in Evidence-Based Care: We promote innovative, sustainable, evidence-based, and practical solutions that improve retinoblastoma care and maximize available resources worldwide.

Equity, Inclusion, and Access: We champion equitable access to diagnosis, treatment, psychosocial support, and lifelong care, regardless of geography, identity, disability, or socioeconomic status.

Community: We unite families, survivors, clinicians, researchers, advocates, industry leaders, policymakers, and supporters to improve outcomes and build hope worldwide. Together, we foster hope, reduce isolation, share knowledge and lived experience, and promote access to practical and psychosocial support throughout life.

Sustainability: We promote realistic, patient-focused, and sustainable retinoblastoma care programs supported by reliable resources, community leadership, and environmental responsibility in all communities across both resource-rich and resource-limited countries.

Organizational Goals

Advocacy: We amplify the voices of families and survivors as leaders, advocates, and partners in research, policy, and care development. Patient advocacy promotes systems that improve lifelong outcomes for all affected by retinoblastoma.

Awareness and Timely Diagnosis: We promote early detection of retinoblastoma to the public and medical professionals through education, advocacy, and access to training resources and diagnostic tools. The signs and symptoms of retinoblastoma include:

  • Leukocoria: a white glow in the pupil, also known as “the glow.”
  • Strabismus: crossed eye.
  • Light sensitivity.
  • Red, painful, or swollen eye.

Child Life: We promote compassionate, developmentally appropriate psychosocial care that helps children and families navigate the emotional, social, and practical challenges of retinoblastoma. Through child life techniques, patients, caregivers, and medical professionals build coping skills that reduce stress, improve understanding, and make medical procedures more manageable for everyone involved.

Collaboration: We believe teamwork, shared knowledge, mutual respect, and partnerships with organizations committed to improving outcomes for childhood cancer survivors accelerate progress toward sustainable, high-quality lifelong care. We foster a supportive environment that promotes collaboration, personal growth, shared learning, resilience, and celebration of success.

Survivorship: Through education and community support, we empower survivors of retinoblastoma to lead and advocate for their own lifelong follow-up care including genetic testing and counseling, mental and physical healthcare, and hereditary and second primary cancer risks associated with the RB1 gene change.

Give life and sight to a child with eye cancer today

DONATE
Share this page
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share by Mail
  • Link to Instagram
  • Our Mission, Values, and Goals
  • Our History
  • Daisy and Rati
  • Daisy’s Story
  • Rati’s Story
  • Meet the Team
  • Chapters and Partners
    • Know The Glow
  • Contact Us
Give Hope - Donate Now text in white on a sunny orange gold button background that fades into red, colours reflecting the WE C Hope logo.
Subscribe to Visions of Hope - text in white on a vibran yellow button background that fades into sunny orange gold, colours reflecting the WE C Hope logo.

Retinoblastoma

  • Retinoblastoma Overview
  • Know the Glow
  • Medical Care
  • Child Life Support
  • Living With Retinoblastoma
  • Through Our Eyes

Canada

Special fund at the University Health Network

Who We Are

  • Our Mission, Values, and Goals
  • Our History
  • Daisy and Rati
  • Meet Our Team
  • Contact Us

UK

Registered Charity #: 111-11-33

What We Do

  • One Rb World
  • Rati’s Challenge
  • Awareness Campaigns
  • World Rb Week
  • Supporting Families
  • WE C Hope Blog

USA

501(c)(3) National Non Profit - EIN: 45-4886827

Get Involved

  • Subscribe to Visions of Hope eNews
  • How Your Money Helps
  • Donate Now
  • Fundraise
  • Corporate Partnerships
  • Volunteer

Kenya Partner

Kenya Childhood Cancer Trust
  • FaceBook
  • instagram
  • linkedin
  • youtube
© Copyright 2023 - WE C Hope | Disclaimer | Terms & Conditions | Privacy Policy
Scroll to top Scroll to top Scroll to top
Translate »