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You are here: Home1 / News and Media2 / Media Resources
Photo of a child in a ball pool with one red eye and one white eye. Overlaid text reads: "Know the Glow. Take regular flash photos of your child without red eye reduction. If you don't see a red reflex, see an eye doctor!"

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Media Resources

90% of children with eye cancer are diagnosed after a parent sees a white glow in their eye.

Vital care is delayed when parents don’t know the significance of the white glow. In the early stages, this cancer does not cause pain and the child does not appear to be losing sight.

Pint and audio visual media journalists have great capacity to help save lives and sight of young children around the world by raising awareness of childhood eye cancer and its early signs.

A baby has a white glow in one eye and no red reflex in the other eye.

Globally, many challenges impede effective care for children, survivors and their families. WE C Hope of life and sight for all, and our mission to improve awareness, medical care and family support is creating a brighter future where previously there was only heartache.

We can help members of the media who are researching any aspect of retinoblastoma or the global issues of childhood cancer. Please use the media resources below and contact us for further discussion.

Use of our Logo and Photographs

If you would like to use our logo or photographs, please contact us for permission, and for the original images, rather than copying from our website.  Guidelines on the use of our logo are included in our Media Pack.

Editor Notes

This is a quick reference resource for reporters.  Two pages contain brief information about retinoblastoma and World Eye Cancer Hope. These are also included in the Media Pack.

Editor Notes – Retinoblastoma

Editor Notes – World Eye Cancer Hope

Media Pack

Please download the media pack.  You can also contact us directly for further discussion.

The Media Pack includes:

  • Editor’s Notes on retinoblastoma
  • Editor’s Notes on World Eye Cancer Hope
  • World Eye Cancer Hope brand guidelines
  • Facts about childhood cancer worldwide
  • Photographs and family stories for media use
  • Notes on donating to WE C Hope
Download the Media Pack

Contact Us

UK (global office)

World Eye Cancer Hope
Hampden House
Monument Park
Warpsgrove Lane
Chalgrove
Oxfordshire, OX44 7RW
ENGLAND
E: uk@wechope.org
T: 01865 655 650
+441865 655 650 from outside the UK

USA

World Eye Cancer Hope
5318 East 2nd Street #619
Long Beach, CA 90803
E: usa@wechope.org

Canada

World Eye Cancer Hope
Please email us at
E: canada@wechope.org

Kenya

Kenya Childhood Cancer Trust
P.O Box 30760-00100
Nairobi
Kenya
E: info@kecct.org
Telephone: 0720-729-936
+254-720-729-936 from outside Kenya.

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