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Inspired by

Daisy and Rati

Welcome to World Eye Cancer Hope

Retinoblastoma is an aggressive eye cancer affecting babies and young children.  It kills 7,000 youngsters each year, and blinds many more.

The most common early sign of childhood eye cancer is a white glow in the pupil of the affected eye.  The cancer is easy to diagnose and when treated early, is very curable.

Suffering and death is highest in developing countries, where most affected children live and timely access to specialist cancer care is limited.  In developed countries, cure is above 96%, but most children experience moderate, severe or complete vision loss.  Globally, children, families and survivors experience significant emotional trauma.

Inspired by
Daisy & Rati

In Your Country

WE C Hope for All Children with Eye Cancer, Families & Survivors.


Baby with one white pupil and one red pupilIncreasing access to specialist care will bring the promise of life and sight to every child, and improved life-long health to survivors. This is our mission. We:

  • Educate the public and medical community about retinoblastoma to achieve early diagnosis and rapid referral to specialist care
  • Empower medical teams to deliver sustainable high quality evidence-based care for affected children and adult survivors.
  • Enable family support programs that reduce practical and emotional burdens and improve access to essential care

One Rb World 2024 Conference Report


The 7th One Retinoblastoma World Conference took place October 15 – 17, 2024.  We were delighted to welcome 175 medical professionals, Rb patients, survivors of all ages, family members, and scientists to Honolulu, Hawaii, and many more online for three days of programming, community and collaboration in the heart of the Pacific.

One Rb World 2024 was hosted by World Eye Cancer Hope USA, organized together with Jesse Berry MD, Director of Ocular Oncology & Retinoblastoma at Children’s Hospital Los Angeles; Dr. Sandra Staffieri, Retinoblastoma Care Coordinator at the Royal Children’s Hospital Melbourne, Australia; and Maura Di Nicola MD, Assistant Professor of Clinical Ophthalmology at Bascom Palmer Eye Institute in Miami, Florida.

Our conference report showcases three days of diverse sessions, child life programming, community-building social events, and a plethora of feedback from attendees.  Please feel free to share, Mahalo nui loa!

Conference Report Cover. The top half features a lively group of around 60 people gathered in front of two trolley buses from E Noa Tours. Scenic mountains rise in the background. The group, diverse in age and background, is smiling, laughing, and making the friendly shaka hand sign. Many are wearing colorful leis, headbands, and sunglasses, adding to the joyful, celebratory vibe. The ONE RETINOBLASTOMA WORLD logo is prominently displayed, with black text and a stylized eye in a colourful circular design. Pink text below reads: HONOLULU, HAWAII, OCTOBER 15-17, 2024. In red text, the words: HOSTED BY WORLD EYE CANCER HOPE reflect WE C Hope branding. Finally, the words CONFERENCE REPORT are highlighted in blue. The bottom corners are decorated with vibrant pink and orange hibiscus flowers and green leaves.

Less Stress, More Success! Follow Our #RbChildLife Alphabet Of Hope


A child life specialist blows bubbles through an anesthesia mask towards a little girl

Caring for a child with retinoblastoma is so much more than treating the cancer. Child life focuses on the whole child – supporting their emotional, social, and developmental needs during stressful medical experiences, empowering families, and transforming care through education and play.

The #RbChildLife Alphabet of Hope highlights simple approaches and vital supports that help children with eye cancer and their families thrive during treatment and beyond.

Published every two weeks throughout 2025-6, each letter will be added to our website with links to further resources on the topic.  Visit the Alphabet Hub to get involved.

WE C Hope USA invites You to the First Northern California Rb Family Day!


A promotional banner featuring the iconic Golden Gate Bridge in San Francisco, under a clear blue sky. Overlaid bold red text reads: Register Now! Northern California Rb Family Day – Saturday, May 3rd | San Francisco.

Saturday, May 3, 2025 | San Francisco.

We’re excited to invite patients, survivors of all ages, family members, friends, and medical professionals to our Northern California Rb Family Day.  Join us for an afternoon of friendship, community and fun.

Whether your family recently began the Rb journey, or you’ve been a survivor for years, this is a wonderful relaxed opportunity to connect with others who have walked a similar path. Attendees from all geographic areas are welcome.

Lunch will be provided, along with plenty of activities for the kiddos.

Please register all attendees by Friday April 25.

Stay up-to-date with WE C Hope’s eNewsletter!

A Glint or a Squint Could Be Your Hint of Eye Cancer!!


A baby boy looks at the camera. his right eye shows a white reflex while his left eye is turned in towards his nose.

Strabismus (turned eye) and leukocoria (white pupil), the most common signs of retinoblastoma, can also occur in healthy eyes

Being aware of these signs and seeking medical care early saves children’s lives and sight.

Prompt investigation of all signs and symptoms is vital to diagnose childhood eye cancer early. Timely diagnosis provides the best opportunity to save a child’s life and sight.

Buy WE C Hope Merch and More at our TeePublic Store!


A promo card showcasing various merchandise featuring Hawaii-themed designs for the One Retinoblastoma World event. The items displayed include t-shirts, a tank top, hoodie, tote bag, phone case, and mug, in different colours, featuring a tropical scene or tiki mask design. A prominent text box in the centre states: LIMITED EDITION HAWAII DESIGNS AVAILABLE NOW! VISIT OUR TEEPUBLIC STORE. A note a the bottom Credits Rb survivor Sena Graham for the tiki mask design.

Wear your care for our retinoblastoma community with branded apparel, caps, bags, mugs, and much more.  Use our unique link, and a portion of your entire side-wide purchase benefits WE C Hope –  including thousands of unique designs.

Help expand our range of designs, and sport your support for early diagnosis, patient-centred medical care, and support for all, for life!

Support Kids During Needle Related Procedures


Kenyan Child Life Specialist, Jayne Kamau, distracts a young patient with a meteor shower toy while a nurse inserts an IV in her hand.

Only 5% of children have support for immunization needle pain.

Seriously ill children experience many needle related procedures, rarely with adequate pain suppor.

Pain and distress can be managed and reduced.  IT DOESN’T HAVE TO HURT.

Parents, ask how to manage your child’s pain. Healthcare providers, please give parents options.

Learn how to make needles easier and safer for everyone.

WE C Hope Blog

Rati puts on surgical gloves while her mum, Salome, and child life specialist Morgan look on. Both Rati and Morgan are wearing surgical masks. A medical play doll and various medical equipment are laid out beside Rati.

WE C Hope and Child Life: Bridging Gaps, Easing Trauma, Building Hope

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Child life helps families cope with retinoblastoma care, reducing trauma, and building hope. Yet access remains limited worldwide. March is Child Life Month and the birthday of our beloved Rati, whose brief life inspired World Eye Cancer Hope. From her care in Canada to Kenya, One Rb World and beyond, WE C Hope CEO, Abby White, explores how child life became central to our mission.
A bald toddler sits on her mother’s lap during a port access procedure. Her back rests against her mother’s chest, and her head is turned up and back towards her mother, who is leaning down in conversation. Both mother and child are white. The nurse accessing the port is seen from behind and has fair hair.

Comfort Positions: How to Help Children Feel Safe and Supported During Medical Procedures

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Medical procedures can be stressful for children, often leading to fear, resistance, and lasting anxiety. Comfort Positions offer a simple and powerful way to ease distress, ensuring a safer, more supportive experience for children, caregivers, and medical teams. WE C Hope CEO, Abby White, and Child Life Specialist, Morgan Livingstone, explore how comfort positioning transforms medical care, fostering trust, cooperation, and emotional well-being.
KnowTheGlow awareness poster. Text reads “See it once, be alert – see it twice, be active”. Know the glow logo is in the bottom left corner. On the right, a child smiles at the camera and a white glow is visible in their right eye.

Breaking Barriers to Early Diagnosis: Revisit a Year of Action

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Early Diagnosis is the foundation of effective retinoblastoma and second cancer care. Yet, many families and survivors around the world face complex, delayed diagnostic journeys. WE C Hope CEO, Abby White, reflects on the 2024 #RbEarlyDiagnosis campaign, exploring key themes, family and medical perspectives, global collaborations, and the progress our One Rb World community is making toward faster access to life-saving care.
A cream deconrated stone lays on a bed of grey stones. The word “Breathe” is written across the stone in flowing black script, accented with white dots. The portion of stone below the word is decorated with waves and water droplets in light, mid and dark blue, and mid green. They are all outlined in a series of tiny white dots.

Breathing for Wellness: Why Breath Matters, and 9 Ways to Breathe Out Stress

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When we are anxious or angry, we tense up and hold our breath, or breathe fast and shallow, further increasing stress. Slow, deep breathing almost instantly diffuses tension, helping us feel calm, clear-headed and in control. Abby White explores why our bodies react this way, and how we can use our breath to restore calm fast.

Photographers

A baby has one red pupil and one white pupul - the classic early sign of eye cancer in children.

Know The Glow!

Learn about the most common early sign of childhood eye cancer – a white reflection in the pupil, seen in dim light and flash photos. Find out how to take photos to check for signs of serious eye disease in children.

Parents & Survivors

Sera is smiling as she holds up a large model eye in a space filled with greenery. She has medium-toned skin, her braided hair is decorated with small white beads, and she wears a long-sleeved light pink top.

Find Hope

We offer the Retinoblastoma Resource to supplement information provided by your medical team, answer questions and concerns about all aspects of life with Rb, increase understanding and share hope.

Family & Friends

How You Can Help

Forget “let me know if I can do anything to help”! Carefully considered and offered support will be truly valued.  We have many suggestions from parents that have brought families relief, joy and hope.

Give Hope

Sun reflects gold on Daisy's hair as she smiles and laughs while clutching a big bunch of daisies.

Help Change Lives!

There are so many ways you can help us bring hope of cure and better quality of life to children with eye cancer, families and survivors.  Donate online now, or become a fundraising angel. Together, WE C Hope!

We Are Proud to Be a Member of, and Partner With…

Know the Glow logo

International Society of Ocular Oncology logo
International Society of Paediatric Oncology logo
International Agency for the Prevention of Blindness Member logo
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