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Daisy and Rati

Welcome to World Eye Cancer Hope

Retinoblastoma is an aggressive eye cancer affecting babies and young children.  It kills 7,000 youngsters each year, and blinds many more.

The most common early sign of childhood eye cancer is a white glow in the pupil of the affected eye.  The cancer is easy to diagnose and when treated early, is very curable.

Suffering and death is highest in developing countries, where most affected children live and timely access to specialist cancer care is limited.  In developed countries, cure is above 96%, but most children experience moderate, severe or complete vision loss.  Globally, children, families and survivors experience significant emotional trauma.

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Daisy & Rati

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In Your Country

WE C Hope for All Children with Eye Cancer, Families & Survivors.

Baby with one white pupil and one red pupilIncreasing access to specialist care will bring the promise of life and sight to every child, and improved life-long health to survivors. This is our mission. We:

  • Educate the public and medical community about retinoblastoma to achieve early diagnosis and rapid referral to specialist care
  • Empower medical teams to deliver sustainable high quality evidence-based care for affected children and adult survivors.
  • Enable family support programs that reduce practical and emotional burdens and improve access to essential care

Less Stress, More Success! Follow Our #RbChildLife Alphabet Of Hope

A child life specialist blows bubbles through an anesthesia mask towards a little girl

Caring for a child with retinoblastoma is so much more than treating the cancer. Child life focuses on the whole child – supporting their emotional, social, and developmental needs during stressful medical experiences, empowering families, and transforming care through education and play.

The #RbChildLife Alphabet of Hope highlights simple approaches and vital supports that help children with eye cancer and their families thrive during treatment and beyond.

Published every two weeks throughout 2025-6, each letter will be added to our website with links to further resources on the topic.  Visit the Alphabet Hub to get involved.

Discover the #RbChildLife Alphabet Of Hope

WE C Hope USA invites You to the First Northern California Rb Family Day!

A promotional banner featuring the iconic Golden Gate Bridge in San Francisco, under a clear blue sky. Overlaid bold red text reads: Register Now! Northern California Rb Family Day – Saturday, May 3rd | San Francisco.

Saturday, May 3, 2025 | San Francisco.

We’re excited to invite patients, survivors of all ages, family members, friends, and medical professionals to our Northern California Rb Family Day.  Join us for an afternoon of friendship, community and fun.

Whether your family recently began the Rb journey, or you’ve been a survivor for years, this is a wonderful relaxed opportunity to connect with others who have walked a similar path. Attendees from all geographic areas are welcome.

Lunch will be provided, along with plenty of activities for the kiddos.

Please register all attendees by Friday April 25.

Find Out More and Register Now

Stay up-to-date with WE C Hope’s eNewsletter!

A Glint or a Squint Could Be Your Hint of Eye Cancer!!

A baby boy looks at the camera. his right eye shows a white reflex while his left eye is turned in towards his nose.

Strabismus (turned eye) and leukocoria (white pupil), the most common signs of retinoblastoma, can also occur in healthy eyes

Being aware of these signs and seeking medical care early saves children’s lives and sight.

Prompt investigation of all signs and symptoms is vital to diagnose childhood eye cancer early. Timely diagnosis provides the best opportunity to save a child’s life and sight.

Discover the Signs & Symptoms

Buy WE C Hope Merch and More at our TeePublic Store!

A promo card showcasing various merchandise featuring Hawaii-themed designs for the One Retinoblastoma World event. The items displayed include t-shirts, a tank top, hoodie, tote bag, phone case, and mug, in different colours, featuring a tropical scene or tiki mask design. A prominent text box in the centre states: LIMITED EDITION HAWAII DESIGNS AVAILABLE NOW! VISIT OUR TEEPUBLIC STORE. A note a the bottom Credits Rb survivor Sena Graham for the tiki mask design.

Wear your care for our retinoblastoma community with branded apparel, caps, bags, mugs, and much more.  Use our unique link, and a portion of your entire side-wide purchase benefits WE C Hope –  including thousands of unique designs.

Help expand our range of designs, and sport your support for early diagnosis, patient-centred medical care, and support for all, for life!

Find Out More & Visit Our Store

Support Kids During Needle Related Procedures

Kenyan Child Life Specialist, Jayne Kamau, distracts a young patient with a meteor shower toy while a nurse inserts an IV in her hand.

Only 5% of children have support for immunization needle pain.

Seriously ill children experience many needle related procedures, rarely with adequate pain suppor.

Pain and distress can be managed and reduced.  IT DOESN’T HAVE TO HURT.

Parents, ask how to manage your child’s pain. Healthcare providers, please give parents options.

Learn how to make needles easier and safer for everyone.

Find Needle Supports for All Ages

WE C Hope Blog

KnowTheGlow awareness poster. Text reads “See it once, be alert – see it twice, be active”. Know the glow logo is in the bottom left corner. On the right, a child smiles at the camera and a white glow is visible in their right eye.

Breaking Barriers to Early Diagnosis: Revisit a Year of Action

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Early Diagnosis is the foundation of effective retinoblastoma and second cancer care. Yet, many families and survivors around the world face complex, delayed diagnostic journeys. WE C Hope CEO, Abby White, reflects on the 2024 #RbEarlyDiagnosis campaign, exploring key themes, family and medical perspectives, global collaborations, and the progress our One Rb World community is making toward faster access to life-saving care.
A cream deconrated stone lays on a bed of grey stones. The word “Breathe” is written across the stone in flowing black script, accented with white dots. The portion of stone below the word is decorated with waves and water droplets in light, mid and dark blue, and mid green. They are all outlined in a series of tiny white dots.

Breathing for Wellness: Why Breath Matters, and 9 Ways to Breathe Out Stress

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When we are anxious or angry, we tense up and hold our breath, or breathe fast and shallow, further increasing stress. Slow, deep breathing almost instantly diffuses tension, helping us feel calm, clear-headed and in control. Abby White explores why our bodies react this way, and how we can use our breath to restore calm fast.
A young boy is wrapped up in a hug from an Elmo character.

A Child With Cancer Is Much More Than A “Case”: Why Words Matter in Retinoblastoma Care and Awareness

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Can the language we use impact patient well-being, conduct of research and care? WE C Hope CEO and retinoblastoma survivor, Abby White, explores the effect of scientists, doctors and reporters referring to retinoblastoma patients as “cases” rather than children, and how our One Rb World community helps create a foundation of care that nurtures complete well-being.
7 children co-create a group board game, supported by an adult. One of the children is adding to the board game with a marker

Child Life for All Ages: Empowering Children with Cancer to Thrive

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Retinoblastoma is a challenging journey for children and their families, often deeply affecting emotional and physical well-being long after treatment ends. Tailored support enhances quality of life during cancer care and beyond. Rb survivor and WE C Hope founder, Abby White; and Child Life Specialist, Morgan Livingstone, explore how child life specialists empower children of all ages and their families to cope, heal, and thrive.

Photographers

A baby has one red pupil and one white pupul - the classic early sign of eye cancer in children.

Know The Glow!

Learn about the most common early sign of childhood eye cancer – a white reflection in the pupil, seen in dim light and flash photos. Find out how to take photos to check for signs of serious eye disease in children.

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Parents & Survivors

Sera is smiling as she holds up a large model eye in a space filled with greenery. She has medium-toned skin, her braided hair is decorated with small white beads, and she wears a long-sleeved light pink top.

Find Hope

We offer the Retinoblastoma Resource to supplement information provided by your medical team, answer questions and concerns about all aspects of life with Rb, increase understanding and share hope.

READ MORE

Family & Friends

How You Can Help

Forget “let me know if I can do anything to help”! Carefully considered and offered support will be truly valued.  We have many suggestions from parents that have brought families relief, joy and hope.

READ MORE

Give Hope

Sun reflects gold on Daisy's hair as she smiles and laughs while clutching a big bunch of daisies.

Help Change Lives!

There are so many ways you can help us bring hope of cure and better quality of life to children with eye cancer, families and survivors.  Donate online now, or become a fundraising angel. Together, WE C Hope!

FIND OUT MORE

We Are Proud to Be a Member of, and Partner With…

Know the Glow logo
International Society of Ocular Oncology logo
International Society of Paediatric Oncology logo

Help us bring hope of life and sight to every child with eye cancer

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