Metal Gold Ribbon Lapel Pin.

Going for Gold to Reach Our Goal.

Recently, a number of people have asked why we promote the childhood cancer gold ribbon and not a ribbon uniquely for retinoblastoma. This is a good question – here are our three key reasons…

Rati takes comfort in her special bear during chemotherapy treatment.

I Am a Child, Not a Case!

Children with retinoblastoma are much more than a medical specimen. To achieve complete cure, we must consider them as a whole person, not just an eye or a body to be treated. A single word can completely change our focus.