Metal Gold Ribbon Lapel Pin.

Going for Gold to Reach Our Goal.

Recently, a number of people have asked why we promote the childhood cancer gold ribbon and not a ribbon uniquely for retinoblastoma. This is a good question – here are our three key reasons…

Rati takes comfort in her special bear during chemotherapy treatment.

I Am a Child, Not a Case!

Children with retinoblastoma are much more than a medical specimen. To achieve complete cure, we must consider them as a whole person, not just an eye or a body to be treated. A single word can completely change our focus.

Any child can be a princess (or prince) even after their eye is removed.

Why Refuse Eye Removal Surgery?

People often ask me incredulously “why would parents refuse eye removed surgery if it’s the only way to save their child’s life?” This is a very important question. Understanding the complex answers helps us care for families to ensure children have the best chance of cure.

An overwhelmed mother comforts her child in hospital.

Two Children – Two Very Different Journeys.

Two children. The same affliction. Drastically different outcomes. Yet each story represents the most common reality for children with retinoblastoma in these respective parts of the world.

Maycie's Very Special Bag

A Special Vision About Special Eyes

The challenges surrounding eye removal stigma are complex, but our passion to overcome them is stronger. I feel honoured to have a special eye and to be able to use it to help spread the message and save lives.